Now Honda Commercial

Kazer0 · Post by **Kazer0** » Sun Jun 27, 2004 1:55 pm

Here's teh e-mail I got. It's quite safe to click on.

Wow.

YOU MAY HAVE ALL SEEN THIS BUT IT IS STILL A MARVEL TO WATCH
(especially for those aspiring engineer types)

This is so cool!
New Honda Commercial in the U.K.
There are no computer graphics or digital tricks in the film. Everything
you
see really happened in real time exactly as you see it.The film took 606

takes. On the first 605 takes, something, usually very minor, didn't
work.
They would then have to set the whole thing up again. The crew spent
weeks
shooting night and day.

The film cost six million dollars and took three months to complete,
including a full engineering the sequence. In addition, it's two minutes

long so every time Honda airs the film on British television, they're
shelling out enough dough to keep any one of us in clover for a
lifetime.
However, it is fast becoming the most down loaded advertisement in
Internet
history.

Honda executives figure the ad will soon pay for itself simply in "free"

viewings (Honda isn't paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation-including the costs.

There are six and only six handmade Accords in the world. To the horror
of
Honda engineers, the filmmakers disassembled two of them to make the
film.
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars.

When the ad was shown to Honda executives, they liked it and commented
on
how amazing computer graphics have gotten. They fell off their chairs!
when
they found out it was for real. Oh! And about those funky windshield
wipers.
On the new Accords, the windshield wipers have water sensors and are
designed to start doing their thing automatically as soon as they become

wet. It looks a bit weird in the commercial.

Just one-second of computer generation is used to link the two
halves-when a
n exhaust pipe rolls across the floor. At one point, three tires roll
uphill
because inside they have been weighted with bolts and screws.

Go to! this website and watch the commercial....you won't believe it!
http://www.daboyz.org/honda/ <http://www.daboyz.org/honda/>

Dopefish · Post by **Dopefish** » Sun Jun 27, 2004 6:33 pm

I saw that, like, a year ago.

It's very impressive though.

Post by **Dogbreath** » Sun Jun 27, 2004 6:43 pm

I was once chased by an Accord... something about throwing eggs at it. Very nasty business.

Post by **wardrich** » Mon Jun 28, 2004 12:19 am

I saw that a while ago too... it HAS to be CG'd

-Richard-

Kazer0 · Post by **Kazer0** » Mon Jun 28, 2004 10:37 pm

I just got it now, so huh. By the way the parts shine, I would say its computer graphics.

Oz · Post by Oz » Sat Jul 10, 2004 9:29 am

it's real.

Da_Goat · Post by **Da_Goat** » Sat Jul 10, 2004 6:28 pm

Why's that sad?

That's pretty friggin' awesome.

Post by **wardrich** » Sun Jul 11, 2004 1:01 am

because Oz made it... I'd be upset if I wasted that much time of my life too. It's okay oz.

Oz · Post by Oz » Wed Jul 14, 2004 12:09 pm

no, i saw the place they made it when i was in london some time. one of these art gallery places with 50m long rooms.